Tag Archives: marketing

7 Tips for Using Social Media During Conferences

So, you’re attending a conference. You’ve paid the entrance fee, put on the best outfit ever, grabbed a big stack of business cards and made sure your LinkedIn profile is up to date. The one piece of the conference puzzle I can almost guarantee you’re missing? Social media.

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As summer rolls in, conference season enters full tilt. This was a great article, and as an occasional conference attendee, I’m happy that I’ve been rocking social media (mostly) correctly. I’m a huge fan of event hashtags for twitter and I’ve used them to give shoutouts to companies I know that are at conferences with me, I’ve used them to send notices about changes in session locations, and I’m always on board with sending out the compelling quote from panels or keynotes.

At events where I tweeted, I found it helped me to network. I could continue conversations with people I just met, I could reach out to people in the same session, and I could even touch base with conference organizers (VIP rooms really are all they should be).

How to Tell a Great Story

We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges.

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I cannot recommend this article enough. Beyond having clearly outlined takeaways for effective storytelling, there are some great case studies to draw inspiration from. There is always time to tell a story, and there’s good reason to utilize storytelling in more scenarios. Just think about modern marketing, there are many more stories than you would anticipate; they simply take the core message of the story and make it about the product.

A very worthwhile read, you could probably apply it in a lot more ways than you expect!

The power of gamification in your marketing strategy

Photo from Unsplash

 

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So, gamification…it’s one of the things that I have kept in my periphery. I work in education and in media production and education has been one of the first industries to test the waters. Not much more recently, but in a much bigger way, gamification has hit advertisements and marketing. This article argues that it would be a bad idea to ignore it.

Historically, it’s a good idea. Supermarket sweepstakes have encouraged people to shop for ages. MacDonalds’ Monopoly never fails to drive sales. It’s a matter of making it work in today’s ever-changing landscape of mobile devices and user accounts and passwords and making it worth the investment.

What’s The Difference Between A Logo And A Symbol?

And does the distinction even matter? Experts Michael Bierut of Pentagram and Brett Wickens of Ammunition weigh in. The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”).

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I did not expect this topic to be quite as nuanced as it ended up being, but that’s kind of why the article appealed to me.

Since designing the logo for 6th Floor Studios and the symbol for LilMarauder Productions is a recent memory, I was struck by the different classifications. I used nearly identical processes and created similar looks, but one is a logo, and one is a symbol, because of the presence of text. It’s a worthwhile thing to keep in mind especially because of the points listed in the article, like recognition, international appeal, and clarity.

The Ins and Outs of Using On-Line Photos

A few months ago, a friend of mine was scrolling through a photography website when he saw something that made him jump out of his chair.

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Earlier this month, I posted about Creative Commons, which is an easy-to-use schema of copyright protections which empower both content creators and content users. Here’s an article on the same topic, but with information about copyright outside of creative commons and a pretty good example of the plight of one photographer at the start.

All content creators have these same concerns, not just photographers. Doing something well means that others may well copy you; “standing on the shoulders of giants” or some other quote. It’s not a maleficent act, necessarily, it might just be misinformed or coming from a fear of rejection. We can all do better to ask permission, and/or provide pathways to use rights.

Understand Creative Commons Licensing With This Chart

Creative Commons is an ideal way to share your creations with others and find art for personal projects. Some of us, though, don’t always understand the rules. This chart helps you understand the key differences among licenses.

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I first became aware of Creative Commons five years ago when I first heard the term “pod-safe” music. As outdated as that term sounds now, it illustrates the balancing act of copyright and use. Creative Commons protects artists’ works, while keeping them very accessible to intermediate users (like podcasters and bloggers) who want media to accompany what they publish. It also takes the burden off of artists who would otherwise have to dedicate resources to addressing use requests.

What type of sharer are you? Understanding your social media personality

This post originally appeared on the Buffer blog. Whenever I find myself doing research for new social media tips, the studies and resources I find are always fascinating.

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I don’t imagine that many remember Klout, but for those who don’t they had a simplified form of this same method of classifying social media sharing. Lots of research is being done in these areas. But. Why does it even matter? It’s an extension of your personality in some ways, I guess. Much like people explain that they are an INTJ (one of 16 Myers-Briggs Type Indicators) to gain understanding or to explain their actions and interactions. Similarly, if you tend to post things without restriction (to content or to audience), you can explain that you’re an “Open Sharer” and let that be that.

The research being done is be crucial in marketing in a myriad of ways. Two are: companies may look for certain qualities in those employees who interact with social media, and they may assign certain “qualities” to their otherwise faceless accounts. It’s probably also not a bad thing to know where you tend to fall in the realm of sharing so you can accept it or work to change it…as is the case with a lot of early Millennial job seekers.

3 Underused Persuasion Techniques Proven to Convert

Your landing pages are the most valuable real estate on your website. Not only do you spend thousands of dollars designing, optimizing, and advertising them, but you gain money through leads, clickthroughs, sales, and revenue.

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There are a lot of courses and articles focused on converting, the click-through, the hook. A critical means of new client acquisition, this is a huge focus of ongoing business operations.

That aside, I’m not exactly starting a new business or seeking out clients, but I did enjoy the psychological focus of this article. The three highlighted techniques can be used beyond landing pages. Compelling graphic designs and social media use can even be bettered by maintaining the elements of humanity, authority and empathy.

Posters – Graphic Design Inspiration

Posters carry the very essence of graphic design. One sheet of paper to communicate a message, a mix of type, space and image. Here is a really cool selection of posters from over the globe.

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The age of print is not yet dead! Of course, a digital media junkie is the one saying it, but don’t hold that against me! Posters and prints are still of vital importance. There’s already an article here on physical prints, so lets give posters the time due to them. Posters communicate a message in a style that is simultaneously screaming a brand and reflecting a design era. They are trendy now, and time capsules later.

In an era of digital advertisement, posters are not hyper-targeted, not popping up in the middle of an article, not overwhelming your ears as you try to listen to music. In all honesty, they’ve become something that is seen when the eyes gaze up, relaxing from the glare of the smartphone, tablet or monitor. They’re an art form.