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The power of gamification in your marketing strategy

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Alma’s to-go box:
So, gamification…it’s one of the things that I have kept in my periphery. I work in education and in media production and education has been one of the first industries to test the waters. Not much more recently, but in a much bigger way, gamification has hit advertisements and marketing. This article argues that it would be a bad idea to ignore it.

Historically, it’s a good idea. Supermarket sweepstakes have encouraged people to shop for ages. MacDonalds’ Monopoly never fails to drive sales. It’s a matter of making it work in today’s ever-changing landscape of mobile devices and user accounts and passwords and making it worth the investment.